What does your office say?

Especially for a company/brand. In any given moment – particularly with something that has a public expression – there might be an opportunity to engage with a potential client. From the naming to the logo, from the office materials to the personalized vehicles, from social media to the office. Everything connects: between every asset and for each person that engages with us. Along all these moments (and many, many more) the office defines itself as an essential moment. Big or small, its investment is more that just a physical structure where people work.

It’s in the office that people meet – collaborators, suppliers, partners and clients – and that means that the message that an office sends, are in fact many (depending on the profile).

Inovacasa’s office represents a pivotal moment for the company: a shift in its brand positioning. Or, at least, the moment when they finally own it, going live with this office. A project, at its source, entirely built by Inovacasa, alongside with our design consultancy. And since Inovacasa has its core business in construction, the embodiment of the project made a perfect match with the original vision by Maria Vilhena, in order for the company to achieve a higher perceived status, to conquer new clients.

But, does an office has anything to say? How should we interpret its messages? Well, let’s put it this way: advertising agencies have Pilates balls for its creative teams to sit on (informality and creativity), some startups have PlayStations and amusements (fun and games) and some major companies have daycares for their collaborators children (convenience and care). So, in Inovacasa’s office we’ve exposed the shapes and raw materials of the building process, from the dirt to the finishing. A real journey.

Let’s start with the first step: the floor. Made with polished smooth cement, it gives an immersive feeling to the entire space, one that breads elegance and has its drive towards a premium delivery. A personal choice from Inovacasa’s founders that reveals that taste and vision has its inputs directly from the roots of the company. Contrasting with these charmeuse and polished looks, the stairs that follow the building on its way up have a rawer and brutalist approach. If the floor reveals a smooth finishing touch, the stairs engage in a conscious contrast to build some tension, adding value to an already high-level environment, not only by grace but also the fierce approach.

The contrasting mood goes on, between metal folding screen that proudly exhibits a constructions guts overlooking a smooth chesterfield sofa that sits on the reception floor, with its capitonê leather teasing everyone that passes by it.

In the end, it all comes down to the vision of the company/brand. Do you have what it takes to be noticed? Inovacasa has it, because not only are the founders a vital key in Maia city, near Oporto, but this projects also made its way to achieve a London Design Award because of its excellence.

And that is something very relevant to communicate, especially in an office.

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